In
its early stages, Robinhood stock stood out as a disruptor in the brokerage
industry. Its biggest competitive advantage was not charging commissions for
stocks, options, and cryptocurrency trading. That edge has been neutralized as
most of the brokerage industry joined in eliminating commissions. Despite the
increased competition on cost, Robinhood stock has developed a strong brand and
niche market with young, tech savvy investors thanks to a clean design and user
experience that focuses on the basics. The broker recently added cash
management services and a recurring investment feature in an effort to attract
new customers and deepen the financial relationship with existing
customers.
Although
Robinhood stock’s user base has grown exponentially in recent years, the
success has brought more scrutiny to the company. In the last year, the
platform has also received criticism for untimely outages and intentional trade
restrictions amid market volatility. This led many to suspect a conflict of
interest, spurring class action lawsuits and catching the attention of
politicians. We’ll dig into some of this as we look at Robinhood stock and
whether it is the right fit for your portfolio.
- In June 2021, Robinhood agreed
to pay $70 million to settle regulatory investigations related to
misleading customers, approving ineligible traders for risky strategies,
and repeated outages affecting users' ability to access the platform.
- On April 7, 2022, Robinhood
announced that it rolled out Crypto Wallets to every eligible person on
the WenWallets waitlist of more than two million people. According to the
company, all eligible customers who signed up for the waitlist will be
able to send and receive any of the cryptocurrencies currently available
on Robinhood.
Key
Takeaways
- New investors are attracted to
Robinhood because of their low fees, zero balance requirement to open an
account, as well as the easy-to-use interface.
- Robinhood has a limited range
of offerings. Customers can trade stocks, ETFs, options, and
cryptocurrency, but there is no fixed income, mutual funds, forex, or
futures trading.
- Robinhood customers must pay $5
per month for Robinhood Gold in order to trade on margin, view market data,
and access in-depth research reports provided by Morningstar.
- Most brokers publish their
trading statistics to aid investors with comparing payment for order flow.
Robinhood does not disclose this information to the public.
Who
Robinhood Is For
With
more than 13 million users with an average age of 31, it is clear that
Robinhood has positioned itself to be ideal for younger investors who want to
get skin in the game—even if that means in small quantities through fractional
shares.1
Robinhood’s
overall simplicity makes the app and website straightforward and easy to
navigate. If you’re interested in trying cryptocurrency investing, Robinhood
can help. You will be able to use their platform to trade Bitcoin, Ethereum,
and more. Robinhood has also expanded their options trading platform, making
the broker a potential choice for options traders, although there are concerns
about the quality of trade executions.
Pros
- Very easy and simple to use
- Low trading costs, access to
fractional shares and cryptocurrency offerings
- Good cash management and
recurring investments features
Cons
- Limited research and
educational resources available
- Limited investment offerings
- Lack of transparency around
payment for order flow
Pros
Explained
- Robinhood’s mobile app is
extremely easy to use. Although the broker provides a web-based platform,
it is a mobile-first company. This is a key area of differentiation
between Robinhood and its competitors. The mobile app is not actually
robust. In fact, its features are basic. But for investors who know what
they want, the platform is more than enough to quickly move from screen to
screen, and place trades.
- You can trade stocks, ETFs, options
contracts, and cryptocurrency for free. Robinhood allows you to purchase
fractional shares with as little as $1. If you enable the dividend
reinvestment program (DRIP) in your account, Robinhood will automatically
reinvest any earned dividends from stocks or ETFs—provided the positions
support fractional share trading.
- Robinhood’s cash management
features will allow you to earn .30% APY. You also don’t have to pay ATM
fees at any of the 75,000+ ATMs in their network. The recurring investment
tool enables you to automatically invest a fixed dollar amount
periodically, such as once per month.
Cons
Explained
- Robinhood has little in the way
of research or educational resources available for customers. If you want
more than the basic stock quotes, you will likely need to subscribe to
Robinhood Gold. Even then, Robinhood lacks resources when compared to its
competitors’ offerings.
- Robinhood doesn’t offer any
mutual funds or fixed income investment products and you will not be able
to trade any commodities, forex, or futures. Moreover, Robinhood only
supports taxable brokerage accounts.
- Payment for order flow
statistics are usually published by brokers. It is the best way for
investors to compare and ensure accurate and timely trade executions.
Robinhood doesn’t disclose this important information to the public and
loses points for this lack of transparency.
Usability
Robinhood
is extremely easy to set up and use. Thanks to a mobile app with a clean design
that focuses on the basics, Robinhood is an easy choice for investors who
primarily use devices to manage their accounts. You can also use the web-based
platform which has a similar look and feel to the app. Both platforms support
the same order types and asset classes.
Once
you log into the app, you will see a line chart that shows your portfolio value
and buying power. You will find the main menu on the bottom of the screen,
where you can easily use the search function to pull up a stock’s chart over
multiple time frames. You’ll see information pertaining to the stock, including
its highs and lows, market capitalization, and P/E ratio. Robinhood also
provides a news feed, a composite of analysts’ rankings, and a company profile.
When you’re ready to make a buy or sell decision, the trade button scrolls
along with the page, allowing you to submit an order at any moment.
Overall,
Robinhood’s user experience is pleasant and the app functions seamlessly. One
caveat is that there is very little you can do to personalize or customize the
app to your desired trading experience. The mobile app also lacks any charting
or in-depth research tools.
The
mobile apps and website suffered serious outages during market surges of late
February and early March 2020. The founders said in a blog post that their
systems could not handle the stress of the "unprecedented load" and pledged
to beef up their systems.
0 Comments